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Beauty Dusseldorf Exceeds Expectations

The trade show recently attracted thousands of visitors.

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By: Jamie Matusow

Editor-in-Chief

The International Cosmetics Trade Fair, Beauty Dusseldorf, was held recently – and organizers say it was a success. There were over 50,000 visitors, and 1,250 exhibitors.

“Beauty Dusseldorf has established itself firmly as the leading event in the cosmetic services sector, not least due to its versatile trade and continuing education program. Only Dusseldorf offers anything like it in such abundance and variety,” stated Joachim Schafer, Managing Director of Messe Dusseldorf, organizer of Beauty Dusseldorf in Germany.

In addition to the ancillary program with over 130 events focusing on cosmetics, nail, foot, wellness and spa, the national and international make-up and nail championships as well as a number of award presentations completed the diverse agenda.

“Both the quality of visitors and the attendance at lectures in various specialist fields increased yet again. We are very pleased – and we received positive feedback from our exhibitors as well. Once again this year the show exceeded all expectations,” said Lutz Hertel, chairman of the German Wellness Association.

The next Beauty Dusseldorf will take place from March 21 – 23, 2014 in Dusseldorf, Germany. For further information on visiting or exhibiting contact Messe Dusseldorf North America, at 312-781-5180 or email info@mdna.com.

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